How desperate are you to get to your destination? Very? Then be ready to pay a higher price for your Uber ride. Uber is using Machine Learning Algorithms to estimate how much a customer is willing to shell out for a ride. You could be a young woman waiting to get back home from a late night party in New Delhi, or you could be someone rushing to a hospital to visit your close ones or someone getting late to an official meeting- Uber could easily know that using Machine Learning and the data that you have willingly handed over. It can understand your level of desperation and prices the ride just below the level you are willing to pay. While you will take the ride, be sure have been taken for a ride!