Is it Premature to say Goodbye to Offline Ad Spend?

Measuring offline advertising media impact is time-consuming, expensive and possibly imprecise. Will it bias a marketing person to skew his marketing efforts towards digital just because he is not able to measure offline media?

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Data Driven Marketing Attribution: Why all the hype and hoopla?

There is a big market for data driven attribution solutions. This blog article gives an overview of the marketing attribution problem and new age algorithms that can help solve this.