What is the minimum that needs to be paid for an “Ad-Free” Facebook? $10, $5 or $1? If Facebook is a media company, the closest paid media service is Netflix. The minimum subscription for Netflix is $8 per month. So, would you pay $8 per month for Facebook? That’s about how much you would have to pay for using ad-free, no data harvesting policy Facebook. Are we really willing to pay for an “Ad-Free” Facebook? Read more to find out….
Ads have well-deserved reputation for annoying users and I bet all of us would approve of an ad-free internet. Ad-Blocking feature is already available Safari and Firefox browsers. Is Google Chrome coming up with such a feature too? If yes, will it impact its advertising revenues?
When you allow ads to be shown next to the free content that we consume, you are in-effect “paying” to access the content. So is Ad-Blocking equivalent to stealing? We instinctively believe that information is meant to be free. Read two sides to this Ad-Blocking argument in this blog post…
Measuring offline advertising media impact is time-consuming, expensive and possibly imprecise. Will it bias a marketing person to skew his marketing efforts towards digital just because he is not able to measure offline media?