As a society, we are now comfortable trusting aggregated reviews of unknown individuals, forming the foundation of the Trust Economy. Blockchain brings in greater transparency and is set to improve the trust economy. Blockchain powered trust currency will give a great boost to consumer purchase decisions which are currently driven by the wisdom of crowds. From trusting strangers we could graduate to trusting the views of people who have earned the trust and can establish the same in the public ledger. Welcome the informed Blockchain powered user, who now knows good from the bad, separate wheat from chaff, and the baby from the bath water…..
Ads have well-deserved reputation for annoying users and I bet all of us would approve of an ad-free internet. Ad-Blocking feature is already available Safari and Firefox browsers. Is Google Chrome coming up with such a feature too? If yes, will it impact its advertising revenues?
When you allow ads to be shown next to the free content that we consume, you are in-effect “paying” to access the content. So is Ad-Blocking equivalent to stealing? We instinctively believe that information is meant to be free. Read two sides to this Ad-Blocking argument in this blog post…
The next generation attribution algorithms to be based on Neural Networks and Deep Learning are all Black Boxes and these Black Boxes are going to take over the WORLD. The current set of algorithms can be understood, comprehended and explained as to how the results where arrived at if you put in the EFFORT. Believe me, with the arrival of Deep Learning (Neural Networks) we can forget what’s under the hood. read more..
Measuring offline advertising media impact is time-consuming, expensive and possibly imprecise. Will it bias a marketing person to skew his marketing efforts towards digital just because he is not able to measure offline media?
There is a big market for data driven attribution solutions. This blog article gives an overview of the marketing attribution problem and new age algorithms that can help solve this.