The much overused term, ‘sharing economy’ has become a rage and platforms want to be under its big tent because of the positive symbolic value of sharing. While it has been using a socially-progressive feel-good rhetoric of sharing an underutilized asset, the sharing economy is also generating enormous amounts of wealth (for a few). What are we “sharing” in the sharing economy and who is really gaining? We all remember the Aesop’s fable “A Monkey and Two Cats” and know happened to the two cats who wanted to share the cheese and went to a monkey to complete the transaction. Think of monkey as the sharing economy platform here. We should not expect the outcome to be any different.