About Me

I am a voracious researcher and a passionate observer of this Digital World, who likes aimlessly walking in this space, reflects and contemplates. That’s why I call myself: ‘A flâneur in this digital world’.  Black SwanThe famous book ‘Black Swan’ by Taleb, introduced me to this term ‘flâneur’. Wikipedia gives meaning to this term as- ‘stroller’, ‘lounger’ which itself comes from the French verb flâner, which means “to stroll”. Charles Baudelaire developed a derived meaning of flâneur—that of  ‘a person who walks the city in order to experience it’.
For over 18 years, I’ve worked for various global consulting firms that includes Deloitte and Analytics Startups. “Making Sense of Data” is the area that excites me and I’ve recently submitted my PhD thesis specializing in this area. I am also associated with a US Based Startup- Incisiv.  Incisiv offers digital transformation insights for consumer industries. www.incisiv.io
The content in this web site will include well researched articles and viewpoints in the area that intersects media, technology and human behavior which may be of interest to both Industry and Academia. I am associated as visiting professor at various universities in Delhi NCR and take lectures for management students and professionals on business analytics that includes the domain areas of Marketing, Retail and Supply Chain Management.

My Research Interests:
1. Various platforms businesses and their role in enabling value-creating interactions between producers and consumers.
2. Sharing economy and collaborative consumption.
3. Blockchain revolution.
4. Measuring effectiveness of digital advertising.

View my research publications at this link:

My Teaching interests:
1. Marketing and Customer Analytics
2. Supply Chain Analytics
3. Exploratory Data Analysis using Tableau
4. Omnichannel Retailing

Connect with me for Analytics related Research, Consulting, Teaching or Speaking Engagements at: ranjani.narayan@gmail.com

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